Design Thinking at Work: How Innovative Organizations are Embracing Design

Design Thinking at Work is a book that explores the challenges organizations face when developing creative strategies to innovate and solve problems. It is based on extensive international research with multinationals, governments, and non-profits and offers a way forward for anyone interested in how design works in the real world.

Format: Paperback / softback
Length: 232 pages
Publication date: 20 October 2021
Publisher: University of Toronto Press

Design Thinking at Work is a groundbreaking book that delves into the complexities of organizations developing creative strategies to innovate and solve problems. Conducted through extensive international research involving multinationals, governments, and non-profits, this comprehensive work offers valuable insights into the challenges faced by these entities.

The book explores how design thinking has become a popular approach for organizations seeking to address fundamental issues. It showcases how numerous organizations have embraced design thinking as a fresh perspective to tackle complex problems, offering a potential solution to the bureaucratic and often hostile cultures that design thinkers often encounter.

Through compelling examples and engaging stories from the field, author Tim Dunne provides a deep understanding of the challenges faced by design thinkers. He highlights the struggles they encounter in bureaucratic environments and how some of the best organizations, such as Procter & Gamble and the Australian Tax Office, have successfully navigated these challenges.

The book offers valuable lessons and insights that can be applied to any organization seeking to incorporate design thinking into its practices. It challenges many of the exaggerated claims made about design thinking and provides a clear roadmap for its effective implementation.

Design Thinking at Work is an essential read for anyone interested in understanding how design works in the real world. It provides valuable insights into the challenges and opportunities that arise when organizations embrace design thinking, and offers practical strategies for overcoming these challenges and achieving success.

Weight: 326g
Dimension: 152 x 228 x 18 (mm)
ISBN-13: 9781487548780