Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

Senior marketing leaders can drive sustained brand growth by applying best-practice models, leveraging expert insights, using data-led approaches, analyzing real-world examples, and developing leadership strategies that deliver consistent, scalable growth. Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 January 2025
Publisher: Kogan Page Ltd

Investment and focus on brand building skills have diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and struggle to deliver reliable, long-term growth.Effective Brand Building is here to change that. It provides practical, everyday wisdom in how to drive effective growth for brands for the long and short term, in synch with broader organizational goals and business processes. From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan, this book is the ultimate guide to developing the skills and knowledge you need to create a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment.With real-world examples from businesses such as McDonald's, Mondelez, Apple, and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their businesses for effective brand building.

Weight: 402g
Dimension: 234 x 159 x 17 (mm)
ISBN-13: 9781398618572