International Business Development: A Concise Textbook Focusing on International B-to-B Contexts

This textbook provides an overview of international business development, covering theories, terminology, common approaches, and current issues. It focuses on Business to Business contexts and includes insights into topics such as frugal innovation, legal aspects, ecosystem evaluations, market assessments, political coverage, project management standards, sales approaches, and digital communication. Case studies illustrate the theoretical content.

Format: Paperback / softback
Length: 270 pages
Publication date: 02 July 2021
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

This comprehensive textbook delves into the realm of international business development, providing a comprehensive exploration of theories, terminology, common approaches, and current issues. It encompasses a wide range of topics, from strategic considerations to the intricacies of setting up supply chains and sales channels in a globalized world. Furthermore, the book takes a closer look at the issues of social responsibility and cultural aspects of international business, offering valuable insights into these critical aspects of global commerce.

One of the distinguishing features of this textbook is its focus on business-to-business (B2B) contexts of international management. The authors, drawn from diverse backgrounds in academia and industry, bring their expertise to the fore, offering valuable insights into a range of topics such as frugal innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches, and digital communication.

To illustrate the theoretical content, the book includes case studies that bring the concepts to life and provide practical applications. This makes the textbook particularly valuable for early career practitioners who are seeking to gain a deeper understanding of the international business landscape.

Recommended and developed for university courses in Germany, Austria, and Switzerland, this textbook is a valuable resource for students, professionals, and anyone interested in expanding their knowledge and expertise in international business development.

Weight: 496g
Dimension: 169 x 239 x 22 (mm)
ISBN-13: 9783658332204
Edition number: 1st ed. 2021